Last week I quit my advertising job. 5 years of agency life as a digital art director and, all of a sudden, advertising stopped being fun. Office mornings drenched in coffee and endless FWA surfing, 3 px corner radius on buttons and browsing web fonts – it all felt a bit trite.
Don’t get me wrong, I still love the web. I still enjoy long brainstorming sessions and deadline-induced, caffeine-fueled guerrilla problem solving showdowns. I still love my quirky, pun-obsessed, male-purse wearing co-workers. What I stopped loving is advertising. And I figured this out just like that, on a Wednesday morning.